About Bling by Blackpool Dance Store
Bling by Blackpool Dance Store was founded not only to complement the heritage dancewear brands available in our boutique, but to provide dancers with direct access to the essential sparkle that defines a performance.
Our vision is to embrace modernity while maintaining a timeless collection of performance embellishments—serving not only the Ballroom & Latin community, but the entire world of dance and creative arts beyond.
The Journey: From the State Crown to the Winter Gardens
The founder of both Blackpool Dance Store and its dedicated "Bling" division, Nathan was himself a dancer in his formative years. While his career path eventually led him away from the dance floor, it took him to the very heart of British heritage.
Nathan had the distinct honour and privilege of serving as a Doorkeeper in the House of Lords. In this prestigious role, he not only met Her Late Majesty the Queen, but stood mere inches from the Imperial State Crown. Having observed the "Royal Bling" at such close quarters, Nathan developed an expert eye for the finest levels of light, cut, and brilliance—knowledge he now brings to every stone selected for our store.
Returning to his roots, Nathan realised in 2022 that it was a missed opportunity that Blackpool—the worldwide home of Ballroom dancing—did not have a physical, high-end destination for dancers to visit. In 2023, he began the research that eventually led to the doors of Blackpool Dance Store opening in October 2025, just a stone's throw from the historic Winter Gardens.
The Birth of the Bling Bar
By establishing partnerships with heritage brands such as International Dance Shoes, Chrisanne Clover, and DSI London, the store fast became a hub for renowned suppliers and, most importantly, the competitive dancers who were thrilled to finally have a boutique that catered to their performance requirements.
Following months of first-hand market research, Nathan and his business partner took their biggest leap yet: securing the licences to supply the world’s foremost Austrian crystals and rhinestones.
Blackpool Dance Store underwent bespoke modifications to accommodate the “Bling Bar”—a space where illumination, elegance, and unrivaled sparkle can be found in abundance.
Our Collections
We are proud to offer a range of brilliance tailored to every dancer:
• The Aurora Collection: Utilising Lumie by Chrisanne Clover, perfect for versatile, high-impact sparkle.
• The Empress Collection: Our premium offering, utilising the world’s finest Austrian-cut crystals for a level of fire and brilliance that is simply unmatched.
The journey of Bling by Blackpool Dance Store has only just begun. Our overriding ethos remains simple: to listen, engage, innovate, and provide unrivalled sparkle for dancers worldwide.